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3 Features that Your Real Estate Website Can’t Be Without

Essential features that every real estate website needs.

If you are planning on updating your real estate agency’s website, then there are certain features that you need to include this time around.  Here are three of the essential features that you cannot afford to skip during your real estate web development.

1) SEO

When redesigning your website, you should make efforts to improve its visibility.  One of the best ways to ensure that your site is discoverable is by implementing a solid SEO strategy.  Best SEO practices include building your site on a search-engine friendly platform (such as WordPress), integrating relevant keywords, optimizing website imagery, producing original content, and so on.  By effectively optimizing your site, you can ensure that your real estate agency is getting attention from your target audience.

2) Lead Generation and Management

The main goal of your agency’s website is generating leads and converting these leads into actual clients.  This is why your site should include lead capture management tools like customizable fields and interactive maps that allow users to filter properties according to personal criteria, monitor showings, save searches, and so on.  However, simply having these tools is not enough.  You also need to make sure that these elements fit into your website’s overall design while still being prominent enough to capture user interest.

3) Intuitive Design

While the aesthetic of your site is incredibly important, web design encompasses more than your website’s graphics and other visual features.  Web design also incorporates elements like content creation and user experience.  This is all to say that a well-designed site will not only be beautiful to look at but will also be easy-to-use and organized in an intuitive manner.

These are three of the essential features that every real estate website should have.  Do you need help with your real estate agency web development?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your online marketing needs today.

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