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Knowing When Your Real Estate Website is Due for a Redesign

Watch out for these signs that it’s time to update your real estate website’s design.

Anyone in the real estate business will tell you that image matters.  This is especially true when it comes to your business’s online image.  Because most property buyers will do online research before committing to a real estate agent or company, it’s incredibly important to make a positive impression.  However, you cannot appeal to potential clients with an unorganized and outdated site.  Not sure if you should redesign your site?  Then look out for these signs that it’s time for a web design overhaul.

Sign 1: Your Website is Not Optimized for Mobile Use

Over 80% of visitors use mobile devices to navigate the web.  If your real estate website is not optimized to work on mobile devices, then you are missing out on a huge population of potential clients.  Keep in mind that simply adjusting the size of your website’s pages does not count as mobile optimization.  Effective mobile optimization calls for completely redesigning your site to cater to the different navigational preferences of mobile device users.  So, make sure that your web developer keeps these differences in mind when optimizing your site.

Sign 2: Your Website Doesn’t Use SEO Keywords

SEO or search engine optimization refers to a set of practices designed to improve your website’s performance on search engine result pages.  Having a strong SEO strategy is important because, the better your website ranks on result pages, the more visitors and leads your company will receive.  If your real estate company is not currently making use of SEO keywords and strategies, then it’s time to redesign your site with these principles in mind.

Sign 3: Your Website is Cluttered and Disorganized

In the past, web developers would build cluttered pages that were overloaded with imagery and text.  Nowadays, best web design practices focus on creating clean, minimalist, and streamlined web pages.  If your website is still making use of flashy imagery, large blocks of text, clashing color schemes, or any other outdated web design tactics, then it’s time to upgrade your site.  By implementing modern web design tactics, you can create a professional and reliable brand image.

These are some of the things that indicate that it’s time for your real estate company to upgrade its web design.  Need help with your company’s web design or online marketing strategy?  If so, then contact the experts at GTK Analytics.  Our highly-trained team is ready to take your company’s online presence to the next level.

 

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How Real Estate Agents Can Win the Support of Their Local Communities

Real estate agents, here are some of the suggestions that you should try to give back to your community.

As a real estate agent, it is often difficult to find ways to separate yourself from your competition.  However, difficult does not mean impossible, and there are various things that you can do to generate positive attention for your brand.  For instance, making an effort to give back to your local community and serve those in need is a great way to endear yourself and attract more clients.  Here are some of the suggestions that you should try to give back to your community.

Pay It Forward

People want to support brands and businesses that give back to a worthwhile cause.  In fact, surveys have shown that 90% of consumers would actually switch over to brands that support a good cause.  So, by advertising that a portion of your real estate business’s proceeds is going towards a worthy cause, you can appeal to your community and feel good about your contributions.

Volunteer

For a more hands-on way to give back to your community, you and your staff should dedicate yourselves to volunteering.  When you go out on the front lines, you have the ability to meet and connect with other concerned members of the community.  This relationship building is a great opportunity to market your service and generate leads all while helping those in need.

Sponsor a Local Sports Team

If you do not have the time to volunteer regularly, you can still make an impact on your community by sponsoring a local youth sports team.  Oftentimes teams offer special sponsorship packages that promise to advertise your business’s name and services in return for your patronage.  Through your sponsorship, you can increase your business’s visibility while simultaneously giving young athletes the opportunity to improve and enjoy themselves.

These are some of the suggestions that you should try to give back to your community while attracting local clients.  Want another way to help your real estate business stand above your competition?  Then make sure you have a strong digital marketing strategy in place.  From web design to SEO optimization to custom content creation, GTK Analytics is your one-stop shop for all your business’s digital marketing needs.  Contact us to learn more about our services today.

How Social Media Advertising Can Help You Make the Most of Your Budget

Market your real estate business effectively and affordably on social media.

If you have a small marketing budget for your real estate business, then getting your name out there and actively competing can seem like an impossible task.  Fortunately, there are many ways to market your business without breaking the bank.  For instance, one of the most affordable forms of marketing is social media marketingCurious to learn how you can advertise on social media platforms and save your real estate business some money?  Here are some suggestions to get you started.

  • Set Goals

Before you can implement a social media marketing plan, you need to determine your goals for the campaign.  For instance, are you looking to drive brand awareness?  Generate new leads?  Change your brand image?  Depending on your goals, you will have to allocate your budget differently.  For instance, if you are trying to increase brand awareness, then you will create general advertisements to post on whichever platforms you are targeting.  This widespread approach will generally require a bigger budget.  However, if you are looking to increase sales, then your businesses might want to take a direct response approach to social media marketing.  Targeting certain audiences or individuals with direct messages is usually a more affordable way of marketing your company.

  • Create a Post Schedule

One of the reasons why social media marketing is so affordable is because anyone can post content on social media platforms.  For instance, it’s incredibly easy for a member of your staff to share an interesting article on Facebook, upload a funny photo to Instagram, or type out a quick update on Twitter.  If you are planning to have your staff post on behalf of your business, then make sure they adhere to a consistent schedule.  Posting too frequently could bore your audience, but posting too infrequently will not improve your business’s visibility.  To ensure that your business is a constant presence on your audience’s feed, you should have your team post anywhere from three times a week to every day.  As always, make sure that your staff follows company guidelines for the content that they post.

Because the majority of social media marketing can be handled in-house, it is an affordable and effective way of boosting your real estate business’s visibility.  Ready to create a successful social media marketing campaign for your business, but not where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

Marketing Tools Real Estate Agents Need in 2019

Marketing Tools Real Estate Agents Need in 2019

Real Estate Agents – Are You Using These Resources?

As a real estate agent, you know what the industry is full of hot competition. You may also be aware that the real estate industry has changed over the years, working with a new generation of home buyers, relying on social media networks, and marketing online rather than in newspapers. The digital age has opened new doors for marketing to potential clients, and it continues to offer new opportunities for buyers, sellers, and real estate agents alike. As a real estate agent in 2019 looking to succeed, make sure that you have these necessary marketing tools.

  • A stand-out website

Having an online presence is no longer an option in today’s landscape, it’s a must. Aside from digital marketing, analytics, and social media, having a website is crucial to engaging the online customer. Studies show that most potential home buyers start their search online. That means before they even begin the home buying or selling process, they are becoming familiar with agents and agencies. Undoubtedly, your website should look good. However, a stand-out website helps you to stand out with clients. Make sure to include high-resolution imagery, user-friendly navigation, and search options that allow them to move through your listings with ease.

  • Social media campaigns

Real estate marketers can benefit significantly from social media campaigns. Since many generations now prefer digital communications, you should take advantage of that. With social media, you can send out market and listing updates with ease, as well as target ads to specific demographics that help you get noticed. If you’re not implementing social media strategies, you could be missing out.

  • A consistent blog

Home buyers and sellers like to work with agents that show they know the community and are an expert in their industry. A blog on your website helps you to look the part to draw in clients. Blogs are engaging, meaning that you could prove to be a valuable real estate resource in your community. In turn, people see your brand as familiar and knowledgeable.

If you’d like advice on setting up the best real estate marketing plan, contact GTK Analytics. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

Learn Why It Benefits Realtors to Go Mobile with Their Sites

Calling All Realtors! Learn Why It Benefits You to Go Mobile With Your Website

It pays to go mobile for realtors!

As a business owner, it’s important to make strategic adjustments to further the success and growth of your company. In today’s digital age, the key to a successful business lies with technology, especially when it comes to real estate. However, not only is it important to establish your online presence, but it’s also important to go mobile. With potential buyers zipping from one listing to another, their main option for searching becomes their smartphone. Keep up with the latest trends, and check out why it’s important for realtors to go mobile.

Mobile Formatting.

You know that adaptability is a key element to success. The same is true when it comes to your website. If users are unable to view information from your site on a multitude of platforms, you’re missing out on potential business. Opt for a user-friendly, mobile design so that your website is easily accessible.

Landing Pages.

Driving business to your website is often accomplished with landing pages. The more tailored to mobile design, the better. Keep mobile design in mind so that you can maximize the mobile platform. Large, clickable, call-to-actions, for example, are a perfect way to optimize your mobile digital marketing strategy.

Pay-Per-Click Ads.

Advertising is important when it comes to real estate. With so many hours spent glued to our phones, it’s no wonder you should be making mobile ads a priority. That way, you’ll have greater visibility, and you can drive more traffic to your site. Pay-Per-Click ads, in particular, are key when it comes to designing mobile-friendly ads. That way the easier it is to click, the more traffic your business will get!

Be proactive when it comes to building your real estate business, and go mobile. Contact Stratosphere Marketing Solutions in Westlake Village, California to have the pros handle your online marketing and keep you ahead of the digital curve.

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