man leaving online review, how to encourage clients to review your real estate agency

The Importance of Online Reviews for Your Real Estate Agency

How online reviews can set your real estate agency above the rest.

Today, millennials are a driving market force in a variety of industries.  For instance, in 2019, 45% of home mortgages in the United States went to millennials.  As this generation continues to age, more and more will be looking to purchase homes.  If real estate agencies wish to capitalize on this potential pool of clients, they need to know how to appeal to millennial homebuyers.  With 99% of millennials beginning their home search with online resources and reviews, your agency needs to establish a good reputation on popular review sites.  Try out these suggestions to incorporate online reviews into your real estate marketing strategy.

Know the Top Real Estate Review Sites

Before you develop a strategy for generating online reviews, you need to know where reviewers are going.  Some of the most popular real estate review sites include the following:

  • Zillow
  • com
  • Trulia

Before thinking of ways to encourage your clients to make online reviews, research the review guidelines for these sites, and make sure you are familiar with the process of posting a review.  Knowing the ins and outs of these popular review channels will help you fine-tune your strategy.

Request Guest Reviews

When it comes to encouraging your clients to post reviews about their experience, your best bet is point-blank asking them to post.  While this may seem rude, many clients are actually happy to write a review when their experience is positive.  In fact, 69% of recent sellers indicated that they would be willing to write an online review if their agent asked them to.

Make the Process Convenient

When you ask your clients to post a review of your agency, you are asking them for a favor.  As such, you should make the review process as easy for them as possible.  Rather than asking a client to post reviews on different platforms, you should create a form on your agency’s site where clients can leave their reviews.  From there, your site should display the review, as well as publish the review on other sites.  Taking these additional steps makes securing online reviews easy while also maximizing the positive effect of each review.

These are some of the suggestions that you should try when adding online reviews to your real estate marketing strategy.  Do you need help with your agency’s digital marketing needs?  If so, contact the experts at GTK Analytics.  From web design and development to custom content creation to SEO and SEM strategies, we have the tools and expertise to take your real estate agency to the next level.

man holding email icon, newsletter as a marketing tactic

Why Real Estate Agents Should Send Out Newsletters

Why newsletters should be a part of your real estate agent’s digital marketing strategy.

As a realtor, you know how important it is to keep in touch with your clients.  One important way to keep your clients in the loop is by sending out regular agency newsletters.  But how does this real estate marketing tactic help your business?  Here’s what you need to know.

  • It Keeps Your Agency Visible

Your clients are busy people, and they are inundated with countless advertisements on a daily basis.  If you do not want your real estate agency to get lost in the shuffle, then you need to be proactive about reaching out to your clients.  By sending out regular newsletters filled with engaging, quality content, you can stay visible and establish your agency as a trusted source of information.

  • It Drives Online Traffic

Your newsletters should contain links that connect your readers back to your agency’s relevant sites.  For instance, you should make sure your newsletters link to your real estate website, your social media accounts, and your listings.  Making it easy for readers to access your various online resources will drive traffic, increasing your agency’s visibility on search engine results pages.

  • It Helps You Engage

Typically, clients have to explicitly sign up to receive your agency’s newsletters.  This means they are telling you that they have a vested interest in your company and are open to more direct interaction with you.  You should take this opportunity to make your newsletters as personalized as possible.  This will keep your clients engaged, which increases your chances of earning their return business.

These are some of the reasons why real estate agencies should send out newsletters as part of their digital marketing strategy.  Are you looking for assistance with all your real estate marketing needs?  If so, then contact the expert team at GTK Analytics today.

someone touching a tablet screen

3 of the Best WordPress Plugins for Real Estate Websites

Must-Have WordPress Plugins for Real Estate Websites

A good real estate website is more than just a collection of properties. It should have features and functions that help the visitor understand a real estate agent’s services and background while helping you (the realtor) assist your customers. Take a look at just a few of the best WordPress plugins for any real estate website.

iHomefinder is a collection of features for real estate websites, including advanced use of the IDX system. In addition, iHomefinder helps your customers get a better sense of their current market, allowing them to make more informed decisions when they’re finally ready to buy or sell.

  • Yoast

Yoast is a plugin that is designed to tell you how good your SEO is and how to improve it. This is critical if you want your website to rank well on search engines like Google. Even if you are focusing on your local area only and don’t have the intention of reaching clients nationwide, SEO can help you target your local customers.

  • MailChimp

If you’re sending emails to your customers, MailChimp is the service to use. By combining your WordPress site and MailChimp, you connect your website’s visitors to your existing email lists with ease. This is an important tool for most businesses, but especially for real estate agents when buyers are looking for updates about certain types of properties and want to be contacted when there’s a new listing. This plugin will also help you to understand patterns in customer behavior and what sort of email messages are most effective at convincing them to buy.

These are some WordPress plugins that you should include in your real estate website if you want to increase its value. Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics. We are ready to assist you with all your real estate marketing and website needs today.

real estate listing, how to add value to your real estate website

Which Features Add the Most Value to Your Real Estate Website?

How to create an effective and user-friendly real estate website.

If you are looking to make improvements to your real estate website, then adding new features is a great way to make your site more valuable to visitors.  However, certain website features are more valuable than others.  If you want to attract, retain, and convert visitors, then here are some of the best features and tools to incorporate into your real estate website.

  • Advanced Search

Your real estate website probably compiles hundreds of property listings with more added every day.  If a user is interested in a few specific properties, they will not want to sort through all your listings to find the ones they want.  This is why it’s so important that your real estate website includes an advanced search feature on its home page.  For this feature to be worthwhile, the search function should work quickly, seamlessly, and provide accurate results.  Adding advanced search to your website is an easy way to make navigating your site easier and more enjoyable for your visitors.

  • Image Gallery

A picture is worth a thousand words, and this is especially true when it comes to the real estate industry.  Analytics show that websites with image galleries get the most web traffic and views.  This is why you should create an image gallery for each property listed on your site.  Your gallery should include 10-15 high-quality images of the property and its special features.  The images will draw in new visitors and boost conversions as interested parties reach out to your agency for more information on the listings.

  • Map View

While you may offer detailed information for every listing on your site, simply providing a property’s address isn’t enough.  Instead, users want to see a property’s location in context.  For instance, they want to see where the property is located in relation to other properties, their job site, local schools, retail locations, dining destinations, and so on.  The best way to show a listing’s location in context is by adding a map view feature to your website.  This feature allows users to see a property on a map and compare its location to other important destinations.

These are some of the new features that you should include in your real estate website if you want to increase its value.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

woman working on web design, tips for your real estate community page

Tips for Creating a Successful Real Estate Community Page

Suggestions for designing a successful community page for your real estate website.

As a real estate agent, having a comprehensive understanding of your local community is one of the best ways to stand out from the competition.  While your long-term clients probably know about and appreciate your local knowledge, how can you highlight this attractive feature to new clients?  The easiest and most effective way is by adding a community page to your real estate website.  Here are some of the features that a real estate community page needs to be successful.

Engaging Copy

The best community pages are built around well-written and engaging content.  However, it’s important that you don’t overcrowd the page with intimidating blocks of text.  For your community page to be effective, your copywriting should strike a good balance between comprehensive information and concise prose.  Additionally, your written content needs to be original to ensure that your page ranks well on search engine result pages.

High-Quality Visual Content

With the rise of social media and other visual content platforms, many Internet users have come to expect websites to feature high-quality photos and videos.  Including high-resolution imagery on your community page is a great way to attract attention and draw website visitors in.  Ideally, once you have captured your visitors’ interest with good visual content, they will remain on the page to enjoy your written copy.

IDX Features

Integrating IDX features on your community page is a great way to give your page a modern and professional feel.  Some of the best IDX features to consider adding include the following:

  • Featured property listings that update in real-time
  • Quick search fields
  • Interactive map search tools
  • Lead generation forms

Call to Action and Contact Information

The point of your community page is to generate new leads.  So, it’s important that you prominently display your contact information so interested parties can get in touch.  Including a brief call to action at the bottom of your page will encourage your visitors to reach out and establish a productive relationship.

These are some of the tips that you should try when building a community page on your real estate website.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

News Letter