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facebook page on a mobile next to a laptop Should Real Estate Agents Use Social Media?

Should Real Estate Agents Use Social Media?

The Value of Social Media for Real Estate Businesses

 There’s no doubt about it: we’re living in a tech era. Social media is quickly becoming the most powerful marketing tool available. With a proper webpage and a decent following, your real estate agency can reach hundreds of potential buyers, sellers, and partners. If your real estate business isn’t using social media yet, why not? Over 90 percent of people use the internet to begin their home search, and engaging and professional social media sites draw attention to your business. Not convinced? Here are some of the benefits of social media marketing for real estate agencies.

  • Build Your Reputation

The biggest reason why real estate agencies need to be using social media is to build their reputation. When you’re able to position yourself as an industry expert, it becomes a lot easier to attract new clients. Providing your Facebook and Twitter followers with engaging and quality content is the best way to establish yourself an authority in the industry.

  • Exposure

Social media allows both you and your clients to get more attention. Your clients can benefit by having their properly publicized to your followers, and you gain more business by getting your name out there. It’s known that both buyers and sellers use the internet to find what they want, so be sure to put yourself in their line of sight.

  • Loyalty

By making connections with clients, you can build a reliable network for your real estate business. Keep in touch with older clients and see if they’re willing to recommend your name to other buyers/sellers. In a competitive industry, people will often listen to recommendations from friends and family members.

Ready to create successful social media marketing for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

3 Reasons Why Your Real Estate Business Needs a Blog person reading a blog on a tablet having a cup of coffee

3 Reasons Why Your Real Estate Business Needs a Blog

Blogging for Real Estate Agencies

You’re passionate about helping clients find their perfect home or sell their home for more. But even with all of that drive and long hours, it’s hard to get qualified leads. Sound familiar? If so, your real estate agency may need a boost of website traffic to convert visitors to clients. Your agency could benefit from a blog. It’s a cost-effective and efficient way to drive more traffic to your site so that you can capture clients and make sales. Take a look at why your real estate agency needs a blog on the website.

  • Improves your website’s SEO

Search engine optimization, or SEO, is a term that includes all elements (technical and creative) meant to increase visibility in search engines, drive traffic, and improve rankings. A great way to improve your website’s SEO ranking is to have an active blog that targets specific SEO keywords that relate to your real estate business and clients.

  • Shows you as an expert in the market

A blog is a great way to build authority in your market and rise above competitors. Provide your audience with engaging information about real estate processes and tips that will have them coming back to learn more. If you do this right, your blog will become a must-read guide for all sellers and buyers in your area.

  • Generates leads and increases your book of business

The most posts (and pages) a site has, the higher potential it has of getting leads. Therefore, more buyers and sellers are visiting your page, and may contact you to work with your agency. Regular blog content can help to improve your website visibility, get seen by potential clients, and increase your conversion rate.

Ready to create a successful blog for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

Marketing Tools Real Estate Agents Need in 2019

Marketing Tools Real Estate Agents Need in 2019

Real Estate Agents – Are You Using These Resources?

As a real estate agent, you know what the industry is full of hot competition. You may also be aware that the real estate industry has changed over the years, working with a new generation of home buyers, relying on social media networks, and marketing online rather than in newspapers. The digital age has opened new doors for marketing to potential clients, and it continues to offer new opportunities for buyers, sellers, and real estate agents alike. As a real estate agent in 2019 looking to succeed, make sure that you have these necessary marketing tools.

  • A stand-out website

Having an online presence is no longer an option in today’s landscape, it’s a must. Aside from digital marketing, analytics, and social media, having a website is crucial to engaging the online customer. Studies show that most potential home buyers start their search online. That means before they even begin the home buying or selling process, they are becoming familiar with agents and agencies. Undoubtedly, your website should look good. However, a stand-out website helps you to stand out with clients. Make sure to include high-resolution imagery, user-friendly navigation, and search options that allow them to move through your listings with ease.

  • Social media campaigns

Real estate marketers can benefit significantly from social media campaigns. Since many generations now prefer digital communications, you should take advantage of that. With social media, you can send out market and listing updates with ease, as well as target ads to specific demographics that help you get noticed. If you’re not implementing social media strategies, you could be missing out.

  • A consistent blog

Home buyers and sellers like to work with agents that show they know the community and are an expert in their industry. A blog on your website helps you to look the part to draw in clients. Blogs are engaging, meaning that you could prove to be a valuable real estate resource in your community. In turn, people see your brand as familiar and knowledgeable.

If you’d like advice on setting up the best real estate marketing plan, contact GTK Analytics. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

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