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real estate listing, how to add value to your real estate website

Which Features Add the Most Value to Your Real Estate Website?

How to create an effective and user-friendly real estate website.

If you are looking to make improvements to your real estate website, then adding new features is a great way to make your site more valuable to visitors.  However, certain website features are more valuable than others.  If you want to attract, retain, and convert visitors, then here are some of the best features and tools to incorporate into your real estate website.

  • Advanced Search

Your real estate website probably compiles hundreds of property listings with more added every day.  If a user is interested in a few specific properties, they will not want to sort through all your listings to find the ones they want.  This is why it’s so important that your real estate website includes an advanced search feature on its home page.  For this feature to be worthwhile, the search function should work quickly, seamlessly, and provide accurate results.  Adding advanced search to your website is an easy way to make navigating your site easier and more enjoyable for your visitors.

  • Image Gallery

A picture is worth a thousand words, and this is especially true when it comes to the real estate industry.  Analytics show that websites with image galleries get the most web traffic and views.  This is why you should create an image gallery for each property listed on your site.  Your gallery should include 10-15 high-quality images of the property and its special features.  The images will draw in new visitors and boost conversions as interested parties reach out to your agency for more information on the listings.

  • Map View

While you may offer detailed information for every listing on your site, simply providing a property’s address isn’t enough.  Instead, users want to see a property’s location in context.  For instance, they want to see where the property is located in relation to other properties, their job site, local schools, retail locations, dining destinations, and so on.  The best way to show a listing’s location in context is by adding a map view feature to your website.  This feature allows users to see a property on a map and compare its location to other important destinations.

These are some of the new features that you should include in your real estate website if you want to increase its value.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

woman working on web design, tips for your real estate community page

Tips for Creating a Successful Real Estate Community Page

Suggestions for designing a successful community page for your real estate website.

As a real estate agent, having a comprehensive understanding of your local community is one of the best ways to stand out from the competition.  While your long-term clients probably know about and appreciate your local knowledge, how can you highlight this attractive feature to new clients?  The easiest and most effective way is by adding a community page to your real estate website.  Here are some of the features that a real estate community page needs to be successful.

Engaging Copy

The best community pages are built around well-written and engaging content.  However, it’s important that you don’t overcrowd the page with intimidating blocks of text.  For your community page to be effective, your copywriting should strike a good balance between comprehensive information and concise prose.  Additionally, your written content needs to be original to ensure that your page ranks well on search engine result pages.

High-Quality Visual Content

With the rise of social media and other visual content platforms, many Internet users have come to expect websites to feature high-quality photos and videos.  Including high-resolution imagery on your community page is a great way to attract attention and draw website visitors in.  Ideally, once you have captured your visitors’ interest with good visual content, they will remain on the page to enjoy your written copy.

IDX Features

Integrating IDX features on your community page is a great way to give your page a modern and professional feel.  Some of the best IDX features to consider adding include the following:

  • Featured property listings that update in real-time
  • Quick search fields
  • Interactive map search tools
  • Lead generation forms

Call to Action and Contact Information

The point of your community page is to generate new leads.  So, it’s important that you prominently display your contact information so interested parties can get in touch.  Including a brief call to action at the bottom of your page will encourage your visitors to reach out and establish a productive relationship.

These are some of the tips that you should try when building a community page on your real estate website.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

woman sitting in front of desktop, real estate web development and design

3 Features that Your Real Estate Website Can’t Be Without

Essential features that every real estate website needs.

If you are planning on updating your real estate agency’s website, then there are certain features that you need to include this time around.  Here are three of the essential features that you cannot afford to skip during your real estate web development.

1) SEO

When redesigning your website, you should make efforts to improve its visibility.  One of the best ways to ensure that your site is discoverable is by implementing a solid SEO strategy.  Best SEO practices include building your site on a search-engine friendly platform (such as WordPress), integrating relevant keywords, optimizing website imagery, producing original content, and so on.  By effectively optimizing your site, you can ensure that your real estate agency is getting attention from your target audience.

2) Lead Generation and Management

The main goal of your agency’s website is generating leads and converting these leads into actual clients.  This is why your site should include lead capture management tools like customizable fields and interactive maps that allow users to filter properties according to personal criteria, monitor showings, save searches, and so on.  However, simply having these tools is not enough.  You also need to make sure that these elements fit into your website’s overall design while still being prominent enough to capture user interest.

3) Intuitive Design

While the aesthetic of your site is incredibly important, web design encompasses more than your website’s graphics and other visual features.  Web design also incorporates elements like content creation and user experience.  This is all to say that a well-designed site will not only be beautiful to look at but will also be easy-to-use and organized in an intuitive manner.

These are three of the essential features that every real estate website should have.  Do you need help with your real estate agency web development?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your online marketing needs today.

Learn Why It Benefits Realtors to Go Mobile with Their Sites

Calling All Realtors! Learn Why It Benefits You to Go Mobile With Your Website

It pays to go mobile for realtors!

As a business owner, it’s important to make strategic adjustments to further the success and growth of your company. In today’s digital age, the key to a successful business lies with technology, especially when it comes to real estate. However, not only is it important to establish your online presence, but it’s also important to go mobile. With potential buyers zipping from one listing to another, their main option for searching becomes their smartphone. Keep up with the latest trends, and check out why it’s important for realtors to go mobile.

Mobile Formatting.

You know that adaptability is a key element to success. The same is true when it comes to your website. If users are unable to view information from your site on a multitude of platforms, you’re missing out on potential business. Opt for a user-friendly, mobile design so that your website is easily accessible.

Landing Pages.

Driving business to your website is often accomplished with landing pages. The more tailored to mobile design, the better. Keep mobile design in mind so that you can maximize the mobile platform. Large, clickable, call-to-actions, for example, are a perfect way to optimize your mobile digital marketing strategy.

Pay-Per-Click Ads.

Advertising is important when it comes to real estate. With so many hours spent glued to our phones, it’s no wonder you should be making mobile ads a priority. That way, you’ll have greater visibility, and you can drive more traffic to your site. Pay-Per-Click ads, in particular, are key when it comes to designing mobile-friendly ads. That way the easier it is to click, the more traffic your business will get!

Be proactive when it comes to building your real estate business, and go mobile. Contact Stratosphere Marketing Solutions in Westlake Village, California to have the pros handle your online marketing and keep you ahead of the digital curve.

new real estate website

3 New Real Estate Website Designs Clients & Designers Alike Will Love

We really love these new real estate website designs for some of our fantastic clients! Here’s why:

In the world of real estate, digital is taking over. The majority of people will check out a listing online and only put in the effort to actually visit the home if they’re impressed with what they see on the web. Why, then, are lots of real estate agents running around with old school sites that don’t even begin to represent the talent or their home portfolio? We don’t know! What we do know is that we just launched some great new real estate website designs. No – that’s not just our opinion. Here’s what makes them great.

Cain White:

Why our designers love it.

Our designers love when they get to use large imagery (a picture’s worth a thousand words, you know). The Cain White site allows them to do exactly that. And with a video on the homepage, our team had an easy time making an engaging website.

new real estate website - cain white 

Why Cain White’s clients will love it.

Have you ever looked at the MLS? It’s a mess. The Cain White site clearly and beautifully showcases available properties, showing buyers only what they need to know without anything to distract or waste time.

Scott Ange:

Why our designers love it.

The Scott Ange site is, in one word, clean. There’s plenty of negative space to keep the eye focused on Scott’s offerings, and a minimal color palette so page visitors can get what they’re there for quickly and easily.

new real estate website - scott ange

Why Scott Ange’s clients will love it.

Scott didn’t just give his clients information about the local real estate market, he also offered info about the local area in general. With an impressive Community page showcasing the best of the Conejo Valley, this site gives its visitors the inside scoop.

SD Coast Escrow:

Why our designers love it.

At Stratosphere, our designers aim to make every site welcoming. The use of large imagery and straightforward statements are a refreshing change of pace from the text-heavy sites you’ll see across the web.

new real estate website - sd coast escrow

Why San Diego Coast Escrow’s clients will love it.

We think of escrow as anything but simple, but San Diego Coast Escrow’s site promises “escrow made easy.” As a first gesture to potential clients, they offer a website packed with resources that’s incredibly user-friendly.

Do you need a new real estate website? Our dedicated web design team can understand your unique market and tailor a site for you. Look great online – call Stratosphere Marketing Solutions in Westlake Village, California today!

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