0%
real estate listing, how to add value to your real estate website

Which Features Add the Most Value to Your Real Estate Website?

How to create an effective and user-friendly real estate website.

If you are looking to make improvements to your real estate website, then adding new features is a great way to make your site more valuable to visitors.  However, certain website features are more valuable than others.  If you want to attract, retain, and convert visitors, then here are some of the best features and tools to incorporate into your real estate website.

  • Advanced Search

Your real estate website probably compiles hundreds of property listings with more added every day.  If a user is interested in a few specific properties, they will not want to sort through all your listings to find the ones they want.  This is why it’s so important that your real estate website includes an advanced search feature on its home page.  For this feature to be worthwhile, the search function should work quickly, seamlessly, and provide accurate results.  Adding advanced search to your website is an easy way to make navigating your site easier and more enjoyable for your visitors.

  • Image Gallery

A picture is worth a thousand words, and this is especially true when it comes to the real estate industry.  Analytics show that websites with image galleries get the most web traffic and views.  This is why you should create an image gallery for each property listed on your site.  Your gallery should include 10-15 high-quality images of the property and its special features.  The images will draw in new visitors and boost conversions as interested parties reach out to your agency for more information on the listings.

  • Map View

While you may offer detailed information for every listing on your site, simply providing a property’s address isn’t enough.  Instead, users want to see a property’s location in context.  For instance, they want to see where the property is located in relation to other properties, their job site, local schools, retail locations, dining destinations, and so on.  The best way to show a listing’s location in context is by adding a map view feature to your website.  This feature allows users to see a property on a map and compare its location to other important destinations.

These are some of the new features that you should include in your real estate website if you want to increase its value.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

woman working on web design, tips for your real estate community page

Tips for Creating a Successful Real Estate Community Page

Suggestions for designing a successful community page for your real estate website.

As a real estate agent, having a comprehensive understanding of your local community is one of the best ways to stand out from the competition.  While your long-term clients probably know about and appreciate your local knowledge, how can you highlight this attractive feature to new clients?  The easiest and most effective way is by adding a community page to your real estate website.  Here are some of the features that a real estate community page needs to be successful.

Engaging Copy

The best community pages are built around well-written and engaging content.  However, it’s important that you don’t overcrowd the page with intimidating blocks of text.  For your community page to be effective, your copywriting should strike a good balance between comprehensive information and concise prose.  Additionally, your written content needs to be original to ensure that your page ranks well on search engine result pages.

High-Quality Visual Content

With the rise of social media and other visual content platforms, many Internet users have come to expect websites to feature high-quality photos and videos.  Including high-resolution imagery on your community page is a great way to attract attention and draw website visitors in.  Ideally, once you have captured your visitors’ interest with good visual content, they will remain on the page to enjoy your written copy.

IDX Features

Integrating IDX features on your community page is a great way to give your page a modern and professional feel.  Some of the best IDX features to consider adding include the following:

  • Featured property listings that update in real-time
  • Quick search fields
  • Interactive map search tools
  • Lead generation forms

Call to Action and Contact Information

The point of your community page is to generate new leads.  So, it’s important that you prominently display your contact information so interested parties can get in touch.  Including a brief call to action at the bottom of your page will encourage your visitors to reach out and establish a productive relationship.

These are some of the tips that you should try when building a community page on your real estate website.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

woman sitting in front of desktop, real estate web development and design

3 Features that Your Real Estate Website Can’t Be Without

Essential features that every real estate website needs.

If you are planning on updating your real estate agency’s website, then there are certain features that you need to include this time around.  Here are three of the essential features that you cannot afford to skip during your real estate web development.

1) SEO

When redesigning your website, you should make efforts to improve its visibility.  One of the best ways to ensure that your site is discoverable is by implementing a solid SEO strategy.  Best SEO practices include building your site on a search-engine friendly platform (such as WordPress), integrating relevant keywords, optimizing website imagery, producing original content, and so on.  By effectively optimizing your site, you can ensure that your real estate agency is getting attention from your target audience.

2) Lead Generation and Management

The main goal of your agency’s website is generating leads and converting these leads into actual clients.  This is why your site should include lead capture management tools like customizable fields and interactive maps that allow users to filter properties according to personal criteria, monitor showings, save searches, and so on.  However, simply having these tools is not enough.  You also need to make sure that these elements fit into your website’s overall design while still being prominent enough to capture user interest.

3) Intuitive Design

While the aesthetic of your site is incredibly important, web design encompasses more than your website’s graphics and other visual features.  Web design also incorporates elements like content creation and user experience.  This is all to say that a well-designed site will not only be beautiful to look at but will also be easy-to-use and organized in an intuitive manner.

These are three of the essential features that every real estate website should have.  Do you need help with your real estate agency web development?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your online marketing needs today.

Knowing When Your Real Estate Website is Due for a Redesign

Watch out for these signs that it’s time to update your real estate website’s design.

Anyone in the real estate business will tell you that image matters.  This is especially true when it comes to your business’s online image.  Because most property buyers will do online research before committing to a real estate agent or company, it’s incredibly important to make a positive impression.  However, you cannot appeal to potential clients with an unorganized and outdated site.  Not sure if you should redesign your site?  Then look out for these signs that it’s time for a web design overhaul.

Sign 1: Your Website is Not Optimized for Mobile Use

Over 80% of visitors use mobile devices to navigate the web.  If your real estate website is not optimized to work on mobile devices, then you are missing out on a huge population of potential clients.  Keep in mind that simply adjusting the size of your website’s pages does not count as mobile optimization.  Effective mobile optimization calls for completely redesigning your site to cater to the different navigational preferences of mobile device users.  So, make sure that your web developer keeps these differences in mind when optimizing your site.

Sign 2: Your Website Doesn’t Use SEO Keywords

SEO or search engine optimization refers to a set of practices designed to improve your website’s performance on search engine result pages.  Having a strong SEO strategy is important because, the better your website ranks on result pages, the more visitors and leads your company will receive.  If your real estate company is not currently making use of SEO keywords and strategies, then it’s time to redesign your site with these principles in mind.

Sign 3: Your Website is Cluttered and Disorganized

In the past, web developers would build cluttered pages that were overloaded with imagery and text.  Nowadays, best web design practices focus on creating clean, minimalist, and streamlined web pages.  If your website is still making use of flashy imagery, large blocks of text, clashing color schemes, or any other outdated web design tactics, then it’s time to upgrade your site.  By implementing modern web design tactics, you can create a professional and reliable brand image.

These are some of the things that indicate that it’s time for your real estate company to upgrade its web design.  Need help with your company’s web design or online marketing strategy?  If so, then contact the experts at GTK Analytics.  Our highly-trained team is ready to take your company’s online presence to the next level.

 

Learn Why It Benefits Realtors to Go Mobile with Their Sites

Calling All Realtors! Learn Why It Benefits You to Go Mobile With Your Website

It pays to go mobile for realtors!

As a business owner, it’s important to make strategic adjustments to further the success and growth of your company. In today’s digital age, the key to a successful business lies with technology, especially when it comes to real estate. However, not only is it important to establish your online presence, but it’s also important to go mobile. With potential buyers zipping from one listing to another, their main option for searching becomes their smartphone. Keep up with the latest trends, and check out why it’s important for realtors to go mobile.

Mobile Formatting.

You know that adaptability is a key element to success. The same is true when it comes to your website. If users are unable to view information from your site on a multitude of platforms, you’re missing out on potential business. Opt for a user-friendly, mobile design so that your website is easily accessible.

Landing Pages.

Driving business to your website is often accomplished with landing pages. The more tailored to mobile design, the better. Keep mobile design in mind so that you can maximize the mobile platform. Large, clickable, call-to-actions, for example, are a perfect way to optimize your mobile digital marketing strategy.

Pay-Per-Click Ads.

Advertising is important when it comes to real estate. With so many hours spent glued to our phones, it’s no wonder you should be making mobile ads a priority. That way, you’ll have greater visibility, and you can drive more traffic to your site. Pay-Per-Click ads, in particular, are key when it comes to designing mobile-friendly ads. That way the easier it is to click, the more traffic your business will get!

Be proactive when it comes to building your real estate business, and go mobile. Contact Stratosphere Marketing Solutions in Westlake Village, California to have the pros handle your online marketing and keep you ahead of the digital curve.

News Letter

Archives