How to create an effective and user-friendly real estate website.
If you are looking to make improvements to your real estate website, then adding new features is a great way to make your site more valuable to visitors. However, certain website features are more valuable than others. If you want to attract, retain, and convert visitors, then here are some of the best features and tools to incorporate into your real estate website.
- Advanced Search
Your real estate website probably compiles hundreds of property listings with more added every day. If a user is interested in a few specific properties, they will not want to sort through all your listings to find the ones they want. This is why it’s so important that your real estate website includes an advanced search feature on its home page. For this feature to be worthwhile, the search function should work quickly, seamlessly, and provide accurate results. Adding advanced search to your website is an easy way to make navigating your site easier and more enjoyable for your visitors.
- Image Gallery
A picture is worth a thousand words, and this is especially true when it comes to the real estate industry. Analytics show that websites with image galleries get the most web traffic and views. This is why you should create an image gallery for each property listed on your site. Your gallery should include 10-15 high-quality images of the property and its special features. The images will draw in new visitors and boost conversions as interested parties reach out to your agency for more information on the listings.
- Map View
While you may offer detailed information for every listing on your site, simply providing a property’s address isn’t enough. Instead, users want to see a property’s location in context. For instance, they want to see where the property is located in relation to other properties, their job site, local schools, retail locations, dining destinations, and so on. The best way to show a listing’s location in context is by adding a map view feature to your website. This feature allows users to see a property on a map and compare its location to other important destinations.
These are some of the new features that you should include in your real estate website if you want to increase its value. Are you looking for help with your real estate website design and development needs? If so, then contact the digital marketing experts at GTK Analytics. We are ready to assist you with all your real estate marketing and website needs today.