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real estate listing, how to add value to your real estate website

Which Features Add the Most Value to Your Real Estate Website?

How to create an effective and user-friendly real estate website.

If you are looking to make improvements to your real estate website, then adding new features is a great way to make your site more valuable to visitors.  However, certain website features are more valuable than others.  If you want to attract, retain, and convert visitors, then here are some of the best features and tools to incorporate into your real estate website.

  • Advanced Search

Your real estate website probably compiles hundreds of property listings with more added every day.  If a user is interested in a few specific properties, they will not want to sort through all your listings to find the ones they want.  This is why it’s so important that your real estate website includes an advanced search feature on its home page.  For this feature to be worthwhile, the search function should work quickly, seamlessly, and provide accurate results.  Adding advanced search to your website is an easy way to make navigating your site easier and more enjoyable for your visitors.

  • Image Gallery

A picture is worth a thousand words, and this is especially true when it comes to the real estate industry.  Analytics show that websites with image galleries get the most web traffic and views.  This is why you should create an image gallery for each property listed on your site.  Your gallery should include 10-15 high-quality images of the property and its special features.  The images will draw in new visitors and boost conversions as interested parties reach out to your agency for more information on the listings.

  • Map View

While you may offer detailed information for every listing on your site, simply providing a property’s address isn’t enough.  Instead, users want to see a property’s location in context.  For instance, they want to see where the property is located in relation to other properties, their job site, local schools, retail locations, dining destinations, and so on.  The best way to show a listing’s location in context is by adding a map view feature to your website.  This feature allows users to see a property on a map and compare its location to other important destinations.

These are some of the new features that you should include in your real estate website if you want to increase its value.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

woman working on web design, tips for your real estate community page

Tips for Creating a Successful Real Estate Community Page

Suggestions for designing a successful community page for your real estate website.

As a real estate agent, having a comprehensive understanding of your local community is one of the best ways to stand out from the competition.  While your long-term clients probably know about and appreciate your local knowledge, how can you highlight this attractive feature to new clients?  The easiest and most effective way is by adding a community page to your real estate website.  Here are some of the features that a real estate community page needs to be successful.

Engaging Copy

The best community pages are built around well-written and engaging content.  However, it’s important that you don’t overcrowd the page with intimidating blocks of text.  For your community page to be effective, your copywriting should strike a good balance between comprehensive information and concise prose.  Additionally, your written content needs to be original to ensure that your page ranks well on search engine result pages.

High-Quality Visual Content

With the rise of social media and other visual content platforms, many Internet users have come to expect websites to feature high-quality photos and videos.  Including high-resolution imagery on your community page is a great way to attract attention and draw website visitors in.  Ideally, once you have captured your visitors’ interest with good visual content, they will remain on the page to enjoy your written copy.

IDX Features

Integrating IDX features on your community page is a great way to give your page a modern and professional feel.  Some of the best IDX features to consider adding include the following:

  • Featured property listings that update in real-time
  • Quick search fields
  • Interactive map search tools
  • Lead generation forms

Call to Action and Contact Information

The point of your community page is to generate new leads.  So, it’s important that you prominently display your contact information so interested parties can get in touch.  Including a brief call to action at the bottom of your page will encourage your visitors to reach out and establish a productive relationship.

These are some of the tips that you should try when building a community page on your real estate website.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

facebook page on a mobile next to a laptop Should Real Estate Agents Use Social Media?

Should Real Estate Agents Use Social Media?

The Value of Social Media for Real Estate Businesses

 There’s no doubt about it: we’re living in a tech era. Social media is quickly becoming the most powerful marketing tool available. With a proper webpage and a decent following, your real estate agency can reach hundreds of potential buyers, sellers, and partners. If your real estate business isn’t using social media yet, why not? Over 90 percent of people use the internet to begin their home search, and engaging and professional social media sites draw attention to your business. Not convinced? Here are some of the benefits of social media marketing for real estate agencies.

  • Build Your Reputation

The biggest reason why real estate agencies need to be using social media is to build their reputation. When you’re able to position yourself as an industry expert, it becomes a lot easier to attract new clients. Providing your Facebook and Twitter followers with engaging and quality content is the best way to establish yourself an authority in the industry.

  • Exposure

Social media allows both you and your clients to get more attention. Your clients can benefit by having their properly publicized to your followers, and you gain more business by getting your name out there. It’s known that both buyers and sellers use the internet to find what they want, so be sure to put yourself in their line of sight.

  • Loyalty

By making connections with clients, you can build a reliable network for your real estate business. Keep in touch with older clients and see if they’re willing to recommend your name to other buyers/sellers. In a competitive industry, people will often listen to recommendations from friends and family members.

Ready to create successful social media marketing for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

3 Reasons Why Your Real Estate Business Needs a Blog person reading a blog on a tablet having a cup of coffee

3 Reasons Why Your Real Estate Business Needs a Blog

Blogging for Real Estate Agencies

You’re passionate about helping clients find their perfect home or sell their home for more. But even with all of that drive and long hours, it’s hard to get qualified leads. Sound familiar? If so, your real estate agency may need a boost of website traffic to convert visitors to clients. Your agency could benefit from a blog. It’s a cost-effective and efficient way to drive more traffic to your site so that you can capture clients and make sales. Take a look at why your real estate agency needs a blog on the website.

  • Improves your website’s SEO

Search engine optimization, or SEO, is a term that includes all elements (technical and creative) meant to increase visibility in search engines, drive traffic, and improve rankings. A great way to improve your website’s SEO ranking is to have an active blog that targets specific SEO keywords that relate to your real estate business and clients.

  • Shows you as an expert in the market

A blog is a great way to build authority in your market and rise above competitors. Provide your audience with engaging information about real estate processes and tips that will have them coming back to learn more. If you do this right, your blog will become a must-read guide for all sellers and buyers in your area.

  • Generates leads and increases your book of business

The most posts (and pages) a site has, the higher potential it has of getting leads. Therefore, more buyers and sellers are visiting your page, and may contact you to work with your agency. Regular blog content can help to improve your website visibility, get seen by potential clients, and increase your conversion rate.

Ready to create a successful blog for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

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How Real Estate Agents Can Win the Support of Their Local Communities

Real estate agents, here are some of the suggestions that you should try to give back to your community.

As a real estate agent, it is often difficult to find ways to separate yourself from your competition.  However, difficult does not mean impossible, and there are various things that you can do to generate positive attention for your brand.  For instance, making an effort to give back to your local community and serve those in need is a great way to endear yourself and attract more clients.  Here are some of the suggestions that you should try to give back to your community.

Pay It Forward

People want to support brands and businesses that give back to a worthwhile cause.  In fact, surveys have shown that 90% of consumers would actually switch over to brands that support a good cause.  So, by advertising that a portion of your real estate business’s proceeds is going towards a worthy cause, you can appeal to your community and feel good about your contributions.

Volunteer

For a more hands-on way to give back to your community, you and your staff should dedicate yourselves to volunteering.  When you go out on the front lines, you have the ability to meet and connect with other concerned members of the community.  This relationship building is a great opportunity to market your service and generate leads all while helping those in need.

Sponsor a Local Sports Team

If you do not have the time to volunteer regularly, you can still make an impact on your community by sponsoring a local youth sports team.  Oftentimes teams offer special sponsorship packages that promise to advertise your business’s name and services in return for your patronage.  Through your sponsorship, you can increase your business’s visibility while simultaneously giving young athletes the opportunity to improve and enjoy themselves.

These are some of the suggestions that you should try to give back to your community while attracting local clients.  Want another way to help your real estate business stand above your competition?  Then make sure you have a strong digital marketing strategy in place.  From web design to SEO optimization to custom content creation, GTK Analytics is your one-stop shop for all your business’s digital marketing needs.  Contact us to learn more about our services today.

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