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Digital Marketing Considerations for Real Estate Agents

Streamline Your Real Estate Marketing Efforts

The real estate industry is busier than ever, with many agents investing heavily in digital marketing practices. When you are trying to stand out from the crowd, it’s important to have a clear strategy for your online plans. Fortunately, we can help! Read on for a few digital marketing considerations for real estate agents.

Market Research

Before you begin, be sure that you have sufficient insight into your market. Whether it is on a local or national level, you need to ensure that you have a deep understanding of your audience, your competition, and any broader social, economic, and technological factors shaping your market in the foreseeable future. This research will help to shape your strategies.

Digital Branding

When home sellers and buyers are looking for a real estate agent, they’re going to be looking for someone who stands out. Your brand identity should define and distinguish you from the sea of competition, and you should ensure you have clearly documented your brand purpose, organizational values, and brand personality. These should be reflected in your website, social media profiles, and campaigns to tie everything together.

Local SEO

A great way to target your local community is to use local SEO. Through well-researched keywords, blogs, and landing pages, you can drive higher conversion rates. It will also be far more likely to rank in the search engines than a generic homepage or service page meaning that you are seen by more prospective clients.

Ready to create successful digital marketing strategies for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

3 Must-Have IDX Features for Your Real Estate Website search engine bar

3 Must-Have IDX Features for Your Real Estate Website

Real estate agents, pay attention to these IDX features.

Behind every successful real estate professional is a fully-functional, stylish, and user-friendly website equipped with the best IDX features. When potential clients check out your real estate website, they’re looking for something that is informative, interactive, and easy to navigate. Real estate agents shouldn’t forget that having the right IDX features can make your site appealing to every visitor. Don’t miss out some of these essential IDX features for your real estate website.

  • Universal search bar

Make sure that your site visitors can find what they’re looking for right away. With a universal search bar, homebuyers can easily find listings by area, address, or MLS ID. If you make your website easy to navigate and properties easy to find from the start, the higher the chance the visitor will stay on your site.

  • Eureka search

The Eureka search feature is a clickable map overview of the area that shows related listing details at the same time. This is an effective feature that provides visitors an accurate visual map of the real estate properties in the area, from the price range to the type of properties available.

  • Registration prompts

With engaging calls-to-action and registration prompts, you can capture your website visitors’ contact details effortlessly. You can even customize this feature’s settings so that you can acquire the right information that your business can use.

Level up your real estate brand and online presence today. Contact GTK Analytics to get started. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

woman sitting in front of desktop, real estate web development and design

3 Features that Your Real Estate Website Can’t Be Without

Essential features that every real estate website needs.

If you are planning on updating your real estate agency’s website, then there are certain features that you need to include this time around.  Here are three of the essential features that you cannot afford to skip during your real estate web development.

1) SEO

When redesigning your website, you should make efforts to improve its visibility.  One of the best ways to ensure that your site is discoverable is by implementing a solid SEO strategy.  Best SEO practices include building your site on a search-engine friendly platform (such as WordPress), integrating relevant keywords, optimizing website imagery, producing original content, and so on.  By effectively optimizing your site, you can ensure that your real estate agency is getting attention from your target audience.

2) Lead Generation and Management

The main goal of your agency’s website is generating leads and converting these leads into actual clients.  This is why your site should include lead capture management tools like customizable fields and interactive maps that allow users to filter properties according to personal criteria, monitor showings, save searches, and so on.  However, simply having these tools is not enough.  You also need to make sure that these elements fit into your website’s overall design while still being prominent enough to capture user interest.

3) Intuitive Design

While the aesthetic of your site is incredibly important, web design encompasses more than your website’s graphics and other visual features.  Web design also incorporates elements like content creation and user experience.  This is all to say that a well-designed site will not only be beautiful to look at but will also be easy-to-use and organized in an intuitive manner.

These are three of the essential features that every real estate website should have.  Do you need help with your real estate agency web development?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your online marketing needs today.

Knowing When Your Real Estate Website is Due for a Redesign

Watch out for these signs that it’s time to update your real estate website’s design.

Anyone in the real estate business will tell you that image matters.  This is especially true when it comes to your business’s online image.  Because most property buyers will do online research before committing to a real estate agent or company, it’s incredibly important to make a positive impression.  However, you cannot appeal to potential clients with an unorganized and outdated site.  Not sure if you should redesign your site?  Then look out for these signs that it’s time for a web design overhaul.

Sign 1: Your Website is Not Optimized for Mobile Use

Over 80% of visitors use mobile devices to navigate the web.  If your real estate website is not optimized to work on mobile devices, then you are missing out on a huge population of potential clients.  Keep in mind that simply adjusting the size of your website’s pages does not count as mobile optimization.  Effective mobile optimization calls for completely redesigning your site to cater to the different navigational preferences of mobile device users.  So, make sure that your web developer keeps these differences in mind when optimizing your site.

Sign 2: Your Website Doesn’t Use SEO Keywords

SEO or search engine optimization refers to a set of practices designed to improve your website’s performance on search engine result pages.  Having a strong SEO strategy is important because, the better your website ranks on result pages, the more visitors and leads your company will receive.  If your real estate company is not currently making use of SEO keywords and strategies, then it’s time to redesign your site with these principles in mind.

Sign 3: Your Website is Cluttered and Disorganized

In the past, web developers would build cluttered pages that were overloaded with imagery and text.  Nowadays, best web design practices focus on creating clean, minimalist, and streamlined web pages.  If your website is still making use of flashy imagery, large blocks of text, clashing color schemes, or any other outdated web design tactics, then it’s time to upgrade your site.  By implementing modern web design tactics, you can create a professional and reliable brand image.

These are some of the things that indicate that it’s time for your real estate company to upgrade its web design.  Need help with your company’s web design or online marketing strategy?  If so, then contact the experts at GTK Analytics.  Our highly-trained team is ready to take your company’s online presence to the next level.

 

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How Real Estate Agents Can Win the Support of Their Local Communities

Real estate agents, here are some of the suggestions that you should try to give back to your community.

As a real estate agent, it is often difficult to find ways to separate yourself from your competition.  However, difficult does not mean impossible, and there are various things that you can do to generate positive attention for your brand.  For instance, making an effort to give back to your local community and serve those in need is a great way to endear yourself and attract more clients.  Here are some of the suggestions that you should try to give back to your community.

Pay It Forward

People want to support brands and businesses that give back to a worthwhile cause.  In fact, surveys have shown that 90% of consumers would actually switch over to brands that support a good cause.  So, by advertising that a portion of your real estate business’s proceeds is going towards a worthy cause, you can appeal to your community and feel good about your contributions.

Volunteer

For a more hands-on way to give back to your community, you and your staff should dedicate yourselves to volunteering.  When you go out on the front lines, you have the ability to meet and connect with other concerned members of the community.  This relationship building is a great opportunity to market your service and generate leads all while helping those in need.

Sponsor a Local Sports Team

If you do not have the time to volunteer regularly, you can still make an impact on your community by sponsoring a local youth sports team.  Oftentimes teams offer special sponsorship packages that promise to advertise your business’s name and services in return for your patronage.  Through your sponsorship, you can increase your business’s visibility while simultaneously giving young athletes the opportunity to improve and enjoy themselves.

These are some of the suggestions that you should try to give back to your community while attracting local clients.  Want another way to help your real estate business stand above your competition?  Then make sure you have a strong digital marketing strategy in place.  From web design to SEO optimization to custom content creation, GTK Analytics is your one-stop shop for all your business’s digital marketing needs.  Contact us to learn more about our services today.

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