How Social Media Advertising Can Help You Make the Most of Your Budget
Market your real estate business effectively and affordably on social media.
If you have a small marketing budget for your real estate business, then getting your name out there and actively competing can seem like an impossible task. Fortunately, there are many ways to market your business without breaking the bank. For instance, one of the most affordable forms of marketing is social media marketing. Curious to learn how you can advertise on social media platforms and save your real estate business some money? Here are some suggestions to get you started.
- Set Goals
Before you can implement a social media marketing plan, you need to determine your goals for the campaign. For instance, are you looking to drive brand awareness? Generate new leads? Change your brand image? Depending on your goals, you will have to allocate your budget differently. For instance, if you are trying to increase brand awareness, then you will create general advertisements to post on whichever platforms you are targeting. This widespread approach will generally require a bigger budget. However, if you are looking to increase sales, then your businesses might want to take a direct response approach to social media marketing. Targeting certain audiences or individuals with direct messages is usually a more affordable way of marketing your company.
- Create a Post Schedule
One of the reasons why social media marketing is so affordable is because anyone can post content on social media platforms. For instance, it’s incredibly easy for a member of your staff to share an interesting article on Facebook, upload a funny photo to Instagram, or type out a quick update on Twitter. If you are planning to have your staff post on behalf of your business, then make sure they adhere to a consistent schedule. Posting too frequently could bore your audience, but posting too infrequently will not improve your business’s visibility. To ensure that your business is a constant presence on your audience’s feed, you should have your team post anywhere from three times a week to every day. As always, make sure that your staff follows company guidelines for the content that they post.
Because the majority of social media marketing can be handled in-house, it is an affordable and effective way of boosting your real estate business’s visibility. Ready to create a successful social media marketing campaign for your business, but not where to begin? Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.