real estate listing, how to add value to your real estate website

Which Features Add the Most Value to Your Real Estate Website?

How to create an effective and user-friendly real estate website.

If you are looking to make improvements to your real estate website, then adding new features is a great way to make your site more valuable to visitors.  However, certain website features are more valuable than others.  If you want to attract, retain, and convert visitors, then here are some of the best features and tools to incorporate into your real estate website.

  • Advanced Search

Your real estate website probably compiles hundreds of property listings with more added every day.  If a user is interested in a few specific properties, they will not want to sort through all your listings to find the ones they want.  This is why it’s so important that your real estate website includes an advanced search feature on its home page.  For this feature to be worthwhile, the search function should work quickly, seamlessly, and provide accurate results.  Adding advanced search to your website is an easy way to make navigating your site easier and more enjoyable for your visitors.

  • Image Gallery

A picture is worth a thousand words, and this is especially true when it comes to the real estate industry.  Analytics show that websites with image galleries get the most web traffic and views.  This is why you should create an image gallery for each property listed on your site.  Your gallery should include 10-15 high-quality images of the property and its special features.  The images will draw in new visitors and boost conversions as interested parties reach out to your agency for more information on the listings.

  • Map View

While you may offer detailed information for every listing on your site, simply providing a property’s address isn’t enough.  Instead, users want to see a property’s location in context.  For instance, they want to see where the property is located in relation to other properties, their job site, local schools, retail locations, dining destinations, and so on.  The best way to show a listing’s location in context is by adding a map view feature to your website.  This feature allows users to see a property on a map and compare its location to other important destinations.

These are some of the new features that you should include in your real estate website if you want to increase its value.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

woman working on web design, tips for your real estate community page

Tips for Creating a Successful Real Estate Community Page

Suggestions for designing a successful community page for your real estate website.

As a real estate agent, having a comprehensive understanding of your local community is one of the best ways to stand out from the competition.  While your long-term clients probably know about and appreciate your local knowledge, how can you highlight this attractive feature to new clients?  The easiest and most effective way is by adding a community page to your real estate website.  Here are some of the features that a real estate community page needs to be successful.

Engaging Copy

The best community pages are built around well-written and engaging content.  However, it’s important that you don’t overcrowd the page with intimidating blocks of text.  For your community page to be effective, your copywriting should strike a good balance between comprehensive information and concise prose.  Additionally, your written content needs to be original to ensure that your page ranks well on search engine result pages.

High-Quality Visual Content

With the rise of social media and other visual content platforms, many Internet users have come to expect websites to feature high-quality photos and videos.  Including high-resolution imagery on your community page is a great way to attract attention and draw website visitors in.  Ideally, once you have captured your visitors’ interest with good visual content, they will remain on the page to enjoy your written copy.

IDX Features

Integrating IDX features on your community page is a great way to give your page a modern and professional feel.  Some of the best IDX features to consider adding include the following:

  • Featured property listings that update in real-time
  • Quick search fields
  • Interactive map search tools
  • Lead generation forms

Call to Action and Contact Information

The point of your community page is to generate new leads.  So, it’s important that you prominently display your contact information so interested parties can get in touch.  Including a brief call to action at the bottom of your page will encourage your visitors to reach out and establish a productive relationship.

These are some of the tips that you should try when building a community page on your real estate website.  Are you looking for help with your real estate website design and development needs?  If so, then contact the digital marketing experts at GTK Analytics.  We are ready to assist you with all your real estate marketing and website needs today.

people in a real estate meeting

Digital Marketing Considerations for Real Estate Agents

Streamline Your Real Estate Marketing Efforts

The real estate industry is busier than ever, with many agents investing heavily in digital marketing practices. When you are trying to stand out from the crowd, it’s important to have a clear strategy for your online plans. Fortunately, we can help! Read on for a few digital marketing considerations for real estate agents.

Market Research

Before you begin, be sure that you have sufficient insight into your market. Whether it is on a local or national level, you need to ensure that you have a deep understanding of your audience, your competition, and any broader social, economic, and technological factors shaping your market in the foreseeable future. This research will help to shape your strategies.

Digital Branding

When home sellers and buyers are looking for a real estate agent, they’re going to be looking for someone who stands out. Your brand identity should define and distinguish you from the sea of competition, and you should ensure you have clearly documented your brand purpose, organizational values, and brand personality. These should be reflected in your website, social media profiles, and campaigns to tie everything together.

Local SEO

A great way to target your local community is to use local SEO. Through well-researched keywords, blogs, and landing pages, you can drive higher conversion rates. It will also be far more likely to rank in the search engines than a generic homepage or service page meaning that you are seen by more prospective clients.

Ready to create successful digital marketing strategies for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

3 Must-Have IDX Features for Your Real Estate Website search engine bar

3 Must-Have IDX Features for Your Real Estate Website

Real estate agents, pay attention to these IDX features.

Behind every successful real estate professional is a fully-functional, stylish, and user-friendly website equipped with the best IDX features. When potential clients check out your real estate website, they’re looking for something that is informative, interactive, and easy to navigate. Real estate agents shouldn’t forget that having the right IDX features can make your site appealing to every visitor. Don’t miss out some of these essential IDX features for your real estate website.

  • Universal search bar

Make sure that your site visitors can find what they’re looking for right away. With a universal search bar, homebuyers can easily find listings by area, address, or MLS ID. If you make your website easy to navigate and properties easy to find from the start, the higher the chance the visitor will stay on your site.

  • Eureka search

The Eureka search feature is a clickable map overview of the area that shows related listing details at the same time. This is an effective feature that provides visitors an accurate visual map of the real estate properties in the area, from the price range to the type of properties available.

  • Registration prompts

With engaging calls-to-action and registration prompts, you can capture your website visitors’ contact details effortlessly. You can even customize this feature’s settings so that you can acquire the right information that your business can use.

Level up your real estate brand and online presence today. Contact GTK Analytics to get started. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

woman sitting in front of desktop, real estate web development and design

3 Features that Your Real Estate Website Can’t Be Without

Essential features that every real estate website needs.

If you are planning on updating your real estate agency’s website, then there are certain features that you need to include this time around.  Here are three of the essential features that you cannot afford to skip during your real estate web development.

1) SEO

When redesigning your website, you should make efforts to improve its visibility.  One of the best ways to ensure that your site is discoverable is by implementing a solid SEO strategy.  Best SEO practices include building your site on a search-engine friendly platform (such as WordPress), integrating relevant keywords, optimizing website imagery, producing original content, and so on.  By effectively optimizing your site, you can ensure that your real estate agency is getting attention from your target audience.

2) Lead Generation and Management

The main goal of your agency’s website is generating leads and converting these leads into actual clients.  This is why your site should include lead capture management tools like customizable fields and interactive maps that allow users to filter properties according to personal criteria, monitor showings, save searches, and so on.  However, simply having these tools is not enough.  You also need to make sure that these elements fit into your website’s overall design while still being prominent enough to capture user interest.

3) Intuitive Design

While the aesthetic of your site is incredibly important, web design encompasses more than your website’s graphics and other visual features.  Web design also incorporates elements like content creation and user experience.  This is all to say that a well-designed site will not only be beautiful to look at but will also be easy-to-use and organized in an intuitive manner.

These are three of the essential features that every real estate website should have.  Do you need help with your real estate agency web development?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your online marketing needs today.

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