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man holding email icon, newsletter as a marketing tactic

Why Real Estate Agents Should Send Out Newsletters

Why newsletters should be a part of your real estate agent’s digital marketing strategy.

As a realtor, you know how important it is to keep in touch with your clients.  One important way to keep your clients in the loop is by sending out regular agency newsletters.  But how does this real estate marketing tactic help your business?  Here’s what you need to know.

  • It Keeps Your Agency Visible

Your clients are busy people, and they are inundated with countless advertisements on a daily basis.  If you do not want your real estate agency to get lost in the shuffle, then you need to be proactive about reaching out to your clients.  By sending out regular newsletters filled with engaging, quality content, you can stay visible and establish your agency as a trusted source of information.

  • It Drives Online Traffic

Your newsletters should contain links that connect your readers back to your agency’s relevant sites.  For instance, you should make sure your newsletters link to your real estate website, your social media accounts, and your listings.  Making it easy for readers to access your various online resources will drive traffic, increasing your agency’s visibility on search engine results pages.

  • It Helps You Engage

Typically, clients have to explicitly sign up to receive your agency’s newsletters.  This means they are telling you that they have a vested interest in your company and are open to more direct interaction with you.  You should take this opportunity to make your newsletters as personalized as possible.  This will keep your clients engaged, which increases your chances of earning their return business.

These are some of the reasons why real estate agencies should send out newsletters as part of their digital marketing strategy.  Are you looking for assistance with all your real estate marketing needs?  If so, then contact the expert team at GTK Analytics today.

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