Suggestions for designing a successful community page for your real estate website.
As a real estate agent, having a comprehensive understanding of your local community is one of the best ways to stand out from the competition. While your long-term clients probably know about and appreciate your local knowledge, how can you highlight this attractive feature to new clients? The easiest and most effective way is by adding a community page to your real estate website. Here are some of the features that a real estate community page needs to be successful.
The best community pages are built around well-written and engaging content. However, it’s important that you don’t overcrowd the page with intimidating blocks of text. For your community page to be effective, your copywriting should strike a good balance between comprehensive information and concise prose. Additionally, your written content needs to be original to ensure that your page ranks well on search engine result pages.
High-Quality Visual Content
With the rise of social media and other visual content platforms, many Internet users have come to expect websites to feature high-quality photos and videos. Including high-resolution imagery on your community page is a great way to attract attention and draw website visitors in. Ideally, once you have captured your visitors’ interest with good visual content, they will remain on the page to enjoy your written copy.
Integrating IDX features on your community page is a great way to give your page a modern and professional feel. Some of the best IDX features to consider adding include the following:
- Featured property listings that update in real-time
- Quick search fields
- Interactive map search tools
- Lead generation forms
Call to Action and Contact Information
The point of your community page is to generate new leads. So, it’s important that you prominently display your contact information so interested parties can get in touch. Including a brief call to action at the bottom of your page will encourage your visitors to reach out and establish a productive relationship.
These are some of the tips that you should try when building a community page on your real estate website. Are you looking for help with your real estate website design and development needs? If so, then contact the digital marketing experts at GTK Analytics. We are ready to assist you with all your real estate marketing and website needs today.