Real Estate Agents – Are You Using These Resources?
As a real estate agent, you know what the industry is full of hot competition. You may also be aware that the real estate industry has changed over the years, working with a new generation of home buyers, relying on social media networks, and marketing online rather than in newspapers. The digital age has opened new doors for marketing to potential clients, and it continues to offer new opportunities for buyers, sellers, and real estate agents alike. As a real estate agent in 2019 looking to succeed, make sure that you have these necessary marketing tools.
- A stand-out website
Having an online presence is no longer an option in today’s landscape, it’s a must. Aside from digital marketing, analytics, and social media, having a website is crucial to engaging the online customer. Studies show that most potential home buyers start their search online. That means before they even begin the home buying or selling process, they are becoming familiar with agents and agencies. Undoubtedly, your website should look good. However, a stand-out website helps you to stand out with clients. Make sure to include high-resolution imagery, user-friendly navigation, and search options that allow them to move through your listings with ease.
- Social media campaigns
Real estate marketers can benefit significantly from social media campaigns. Since many generations now prefer digital communications, you should take advantage of that. With social media, you can send out market and listing updates with ease, as well as target ads to specific demographics that help you get noticed. If you’re not implementing social media strategies, you could be missing out.
- A consistent blog
Home buyers and sellers like to work with agents that show they know the community and are an expert in their industry. A blog on your website helps you to look the part to draw in clients. Blogs are engaging, meaning that you could prove to be a valuable real estate resource in your community. In turn, people see your brand as familiar and knowledgeable.
If you’d like advice on setting up the best real estate marketing plan, contact GTK Analytics. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!