Your real estate SEO efforts need to do these things if you want to get seen online.
The internet has completely transformed real estate. Instead of flipping through grainy pictures in a magazine, people are able to see a wealth of high-quality images to give them a taste of a home before they even think about setting up a showing. Digital listings are shifting the industry, and it’s up to you to keep up. You can, if your real estate SEO is successful! Here are a few tips to help you get more out of your SEO efforts.
- Keep your images in focus. The beauty of online real estate is the imagery you can easily share with potential buyers at the click of a button. But can other possible clients find those same images as easily? Each time you upload an image to your site, optimize it. That means giving it a dpi of 72, adjusting the dimensions so the picture looks clear but doesn’t slow down the load speed of your site, and putting your keywords in the alt text.
- Look at the data. If you haven’t set up your (free!) Google Analytics account, do it now. Analytics collects data on every single visitor to your site and can give you valuable information about what is – and isn’t – working. Look over your analytics at least once a month to hone in on the right marketing plan for your real estate business.
- Go mobile. Do you know how many potential clients are flipping through home listings on their iPads? A lot. Don’t miss out on them! Mobile-optimize your website to become visible to a broader audience. This also helps you avoid getting dinged by Google, which doesn’t appreciate sites that can’t be viewed on mobile devices.
These are just a few ideas to help with your real estate SEO. Want more? Contact Stratosphere Marketing Solutions in Westlake Village, California today!