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Tips to Help Your Real Estate SEO Succeed

SEO Series Part IV: Tips to Help Your Real Estate SEO Efforts Deliver Results

Your real estate SEO efforts need to do these things if you want to get seen online. 

The internet has completely transformed real estate. Instead of flipping through grainy pictures in a magazine, people are able to see a wealth of high-quality images to give them a taste of a home before they even think about setting up a showing. Digital listings are shifting the industry, and it’s up to you to keep up. You can, if your real estate SEO is successful! Here are a few tips to help you get more out of your SEO efforts.

  • Keep your images in focus. The beauty of online real estate is the imagery you can easily share with potential buyers at the click of a button. But can other possible clients find those same images as easily? Each time you upload an image to your site, optimize it. That means giving it a dpi of 72, adjusting the dimensions so the picture looks clear but doesn’t slow down the load speed of your site, and putting your keywords in the alt text.
  • Look at the data. If you haven’t set up your (free!) Google Analytics account, do it now. Analytics collects data on every single visitor to your site and can give you valuable information about what is – and isn’t – working. Look over your analytics at least once a month to hone in on the right marketing plan for your real estate business.
  • Go mobile. Do you know how many potential clients are flipping through home listings on their iPads? A lot. Don’t miss out on them! Mobile-optimize your website to become visible to a broader audience. This also helps you avoid getting dinged by Google, which doesn’t appreciate sites that can’t be viewed on mobile devices.

These are just a few ideas to help with your real estate SEO. Want more? Contact Stratosphere Marketing Solutions in Westlake Village, California today!

real estate marketing

Your Real Estate Marketing Needs to Hit These Key Areas!

If your real estate marketing program doesn’t check these boxes, you’re missing out on potential business.

Even if you’re the most dedicated and experienced real estate agent around, you’re going to have to compete with all the other professionals out there. Why not make that competition marginally less tough by putting a great marketing plan in place? Make sure your real estate marketing efforts don’t miss these key areas.

Online: they come to you.

Before someone hires you as an agent, they’re going to want to make sure you’re legitimate. A solid looking website goes a long way towards giving you the authority potential clients want to see. Go the extra mile by regularly posting blogs showcasing your industry knowledge and local connections, following SEO guidelines so your web page ranks high on search engine results pages, and periodically updating your site with relevant information.

Online: you go to them.

While it would be great if you could get every person in the area who’s thinking about buying or selling to visit your site, it’s not realistic. That’s why outreach is so important. Put out a regular newsletter, get active on social media (don’t forget LinkedIn!), and invest in targeted advertising campaigns.

In person.

Although we live in an increasingly digital time, people like to put a face to the name. Make it easy for them to do that by getting involved with local charities, hosting networking events, and offering educational seminars. Pairing in-person efforts with your digital marketing will help you hit every demographic in your area.

If you’d like advice on setting up the best real estate marketing plan, contact Stratosphere Marketing Solutions in Westlake Village, California. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

new real estate website

3 New Real Estate Website Designs Clients & Designers Alike Will Love

We really love these new real estate website designs for some of our fantastic clients! Here’s why:

In the world of real estate, digital is taking over. The majority of people will check out a listing online and only put in the effort to actually visit the home if they’re impressed with what they see on the web. Why, then, are lots of real estate agents running around with old school sites that don’t even begin to represent the talent or their home portfolio? We don’t know! What we do know is that we just launched some great new real estate website designs. No – that’s not just our opinion. Here’s what makes them great.

Cain White:

Why our designers love it.

Our designers love when they get to use large imagery (a picture’s worth a thousand words, you know). The Cain White site allows them to do exactly that. And with a video on the homepage, our team had an easy time making an engaging website.

new real estate website - cain white 

Why Cain White’s clients will love it.

Have you ever looked at the MLS? It’s a mess. The Cain White site clearly and beautifully showcases available properties, showing buyers only what they need to know without anything to distract or waste time.

Scott Ange:

Why our designers love it.

The Scott Ange site is, in one word, clean. There’s plenty of negative space to keep the eye focused on Scott’s offerings, and a minimal color palette so page visitors can get what they’re there for quickly and easily.

new real estate website - scott ange

Why Scott Ange’s clients will love it.

Scott didn’t just give his clients information about the local real estate market, he also offered info about the local area in general. With an impressive Community page showcasing the best of the Conejo Valley, this site gives its visitors the inside scoop.

SD Coast Escrow:

Why our designers love it.

At Stratosphere, our designers aim to make every site welcoming. The use of large imagery and straightforward statements are a refreshing change of pace from the text-heavy sites you’ll see across the web.

new real estate website - sd coast escrow

Why San Diego Coast Escrow’s clients will love it.

We think of escrow as anything but simple, but San Diego Coast Escrow’s site promises “escrow made easy.” As a first gesture to potential clients, they offer a website packed with resources that’s incredibly user-friendly.

Do you need a new real estate website? Our dedicated web design team can understand your unique market and tailor a site for you. Look great online – call Stratosphere Marketing Solutions in Westlake Village, California today!

real estate blogs

Are You Wasting Time Writing Real Estate Blogs? (Hint: No!)

Why real estate blogs really matter for the modern agent. 

In our modern world of real estate, you’ve probably given at least a little thought to your online presence. You know that today’s agents need a good website, and you’ve likely put some energy into keeping up on social media. Does that mean you’ve dotted every internet i and crossed every tech t? No, actually. If you’re not writing real estate blogs, you’re missing out on some major benefits. Here’s what blogs can do for you.

  • Get better online visibility. Want to see your website at the top of Google? Blogs are key. When you’re regularly posting valuable, original content, Google and other search engines rank your site higher than others that aren’t putting out new info. Your blog could help bring your page higher up on the search engine ranking page, making it easier for future clients to find you!
  • Give yourself authority. Yes, your website goes a long way towards showing your expertise. But you can’t (and really shouldn’t) update your website every week with new info. That’s where your blog can come in. By blogging, you can show that you’re in-the-know about your industry and your area. Regular blogs show current and potential clients that you’re on the cutting edge!
  • Make networking easier. When your blogs gain traction, they’ll catch the eye of others in your industry. They’ll likely comment, or reach out to you in a less public way. In short, your blog is like an extended online business card that can help you build relationships with your colleagues.

Now that you understand the importance of real estate blogs, you might be feeling a little stressed about doing the actual work. We can help! Our expert team of real estate bloggers will make sure you’re regularly posting engaging, unique content online. The best part? We’ll even write it for you.

For all of your digital marketing needs – including blogging – contact Stratosphere Marketing Solutions in Westlake Village, California today!

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