man leaving online review, how to encourage clients to review your real estate agency

The Importance of Online Reviews for Your Real Estate Agency

How online reviews can set your real estate agency above the rest.

Today, millennials are a driving market force in a variety of industries.  For instance, in 2019, 45% of home mortgages in the United States went to millennials.  As this generation continues to age, more and more will be looking to purchase homes.  If real estate agencies wish to capitalize on this potential pool of clients, they need to know how to appeal to millennial homebuyers.  With 99% of millennials beginning their home search with online resources and reviews, your agency needs to establish a good reputation on popular review sites.  Try out these suggestions to incorporate online reviews into your real estate marketing strategy.

Know the Top Real Estate Review Sites

Before you develop a strategy for generating online reviews, you need to know where reviewers are going.  Some of the most popular real estate review sites include the following:

  • Zillow
  • com
  • Trulia

Before thinking of ways to encourage your clients to make online reviews, research the review guidelines for these sites, and make sure you are familiar with the process of posting a review.  Knowing the ins and outs of these popular review channels will help you fine-tune your strategy.

Request Guest Reviews

When it comes to encouraging your clients to post reviews about their experience, your best bet is point-blank asking them to post.  While this may seem rude, many clients are actually happy to write a review when their experience is positive.  In fact, 69% of recent sellers indicated that they would be willing to write an online review if their agent asked them to.

Make the Process Convenient

When you ask your clients to post a review of your agency, you are asking them for a favor.  As such, you should make the review process as easy for them as possible.  Rather than asking a client to post reviews on different platforms, you should create a form on your agency’s site where clients can leave their reviews.  From there, your site should display the review, as well as publish the review on other sites.  Taking these additional steps makes securing online reviews easy while also maximizing the positive effect of each review.

These are some of the suggestions that you should try when adding online reviews to your real estate marketing strategy.  Do you need help with your agency’s digital marketing needs?  If so, contact the experts at GTK Analytics.  From web design and development to custom content creation to SEO and SEM strategies, we have the tools and expertise to take your real estate agency to the next level.

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